Designing the right environment for your yoga students could mean the difference between them coming back for repeat sessions, or trying to find another studio to practice in. In order to make sure that you are going to get the most bang for your buck, when it comes to marketing and the costs of putting together this type of decor motif, I have a few ideas that should help you get started down the right track. These tips come from experience that I’ve gained helping people set up their own studios, and looking at customer retention numbers across other studios.
The first aspect of your studio that needs consideration is the lighting. When your students are practicing, you will want to make sure that they are going to be as relaxed as possible, in order to get deep into their poses and remain concentrated on their breathing. Bright white lighting, or even yellow lighting can set the wrong mood in your studio. Instead of using halogen bulbs, try finding softer white lights and avoid aiming them directly at your students. Bouncing the lights off of the walls of your studio is perfect for creating depth, while keeping the brightness to a minimum and still allowing your students to remain calm and focused.
Another studio design idea that I have found to work really well with the yoga lifestyle, and the mood that students are trying to achieve is natural materials. Everything from your flooring, to the desks and chairs, curtains, and even plants and other accessories can be manufactured from natural, easily replenish-able materials that help keep an organic feeling to your studio. Natural bamboo is perfect for your floors, desks, and stands, while other materials such as organic cotton is great for mats, rugs, curtains, and other design accessories.
You are also going to want to make sure that you have plenty of hidden storage space, and some relaxation music in the background. Instead of buying some cheap speakers that are going to stand out, take the time and spend the extra money having some hidden speakers installed in your studio. This will keep your students distractions to a minimum while they are practicing their poses. Hidden storage spaces work in the same way. If your students are able to see everything you have stored, they are going to be distracted during their poses and will be unable to keep their breathing in tune with the pose.